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Know Your 'Why'?


“He who has a why to live for can bear almost any how.” - Friedrich Nietzsche

Knowing your 'why' well-in-advance is a vital step in figuring out how to achieve goals that excite you and create a life you enjoy living. Only when you know your ‘why’, you will find the courage to take risks, stay motivated when the odds are against you and move your life in an entirely new, challenging and more rewarding trajectory.

British-American author and motivational speaker Simon Sinek termed this "the golden circle." He says, that it's not enough to know what you do and how you do it. We are intrinsically motivated by understanding ‘why’ we accomplish things and with this understanding, we give the best. He further says that selling is a human experience, "People don’t buy what you do; they buy why you do it.” For example, Wright Brothers, Apple Computers and the late Dr Martin Luther King Jr., had a huge impact on the world not because of their ideas, product, support or funds, but they were able to identify the “whys” early in life, communicate them and achieve unbelievable success.

How do we identify our why and motivate those around us to believe in what we believe? Start by answering these simple questions:

  • What do we do regularly?
  • How do we do it?
  • For whom do we do it?
  • Why do we do it?
  • What value are we bringing with this?

Once you know the ‘why’, success is just a step away.


Here’s a video that reinforces the importance of ‘why’.



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